Large Cooking Appliances in Hungary

Euromonitor International, April 2012, Pages: 59

Large cooking appliances continued to perform poorly in 2011, showing a double-digit decline in volume sales for the fourth consecutive year. While the economic crisis played a role in this negative trend, it was mainly a reflection of the fact that household penetration rates for the dominant category of cookers are very high (98% in 2011), while replacement cycles are among the longest for any major appliances (up to 14 years in some cases). The economic crisis lengthened replacement cycles...

The Large Cooking Appliances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Large Cooking Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

LARGE COOKING APPLIANCES IN HUNGARY
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Large Cooking Appliances by Category: Volume 2006-2011
Table 2 Sales of Large Cooking Appliances by Category: Value 2006-2011
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2006-2011
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2006-2011
Table 5 Sales of Built-in Hobs by Format: % Breakdown 2006-2011
Table 6 Sales of Ovens by Format: % Breakdown 2006-2011
Table 7 Sales of Cookers by Format: % Breakdown 2006-2011
Table 8 Company Shares of Large Cooking Appliances 2007-2011
Table 9 Brand Shares of Large Cooking Appliances 2008-2011
Table 10 Company Shares of Built-in Hobs 2007-2011
Table 11 Company Shares of Ovens 2007-2011
Table 12 Company Shares of Cooker Hoods 2007-2011
Table 13 Company Shares of Built-in Cooker Hoods 2007-2011
Table 14 Company Shares of Freestanding Cooker Hoods 2007-2011
Table 15 Company Shares of Cookers 2007-2011
Table 16 Forecast Sales of Large Cooking Appliances by Category: Volume 2011-2016
Table 17 Forecast Sales of Large Cooking Appliances by Category: Value 2011-2016
Table 18 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2011-2016
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2011-2016
Bsh Kft in Consumer Appliances (hungary)
Strategic Direction
Key Facts
Summary 1 BSH Kft: Key Facts
Summary 2 BSH Kft: Operational Indicators 2009-2010
Company Background
Production
Competitive Positioning
Summary 3 BSH Kft: Competitive Position 2011
Electrolux Lehel Hutogepgyar Kft in Consumer Appliances (hungary)
Strategic Direction
Key Facts
Summary 4 Electrolux Lehel Hutogepgyar Kft: Key Facts
Summary 5 Electrolux Lehel Hutogepgyar Kft: Operational Indicators 2009-2010
Company Background
Production
Summary 6 Electrolux Lehel Hutogepgyar Kft: Production Statistics 2008
Competitive Positioning
Summary 7 Electrolux Lehel Hutogepgyar Kft: Competitive Position 2011
Indesit Co Magyarország Kft in Consumer Appliances (hungary)
Strategic Direction
Key Facts
Summary 8 Indesit Co Magyarország Kft: Key Facts
Summary 9 Indesit Co Magyarország Kft: Operational Indicators 2009-2010
Company Background
Production
Competitive Positioning
Summary 10 Indesit Co Magyarország Kft: Competitive Position 2011
Executive Summary
Unfavourable Economic Conditions Continue To Hamper Demand for Appliances
Energy Efficiency Appliances Gain Popularity Among Hungarian Consumers
Hypermarkets and Internet Retailers Make Gains in Distribution
Multinationals Continue To Lead the Hungarian Market
Slow Market Recovery Expected Over the Forecast Period
Key Trends and Developments
Housing Market Slump Depresses Demand for Major Appliances
Demand for Energy Efficient Appliances Continues To Grow
Appliance Producers and Consumers Pay More Attention To Product Design
Large Chains and Online Operators Continue To Make Distribution Gains
Economic Downturn Leads To Polarisation and Weaker Brand Loyalty
Market Indicators
Table 20 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 21 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 22 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 23 Sales of Consumer Appliances by Category: Value 2006-2011
Table 24 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 25 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 26 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 27 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 28 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 29 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 30 Sales of Small Appliances by Category: Volume 2006-2011
Table 31 Sales of Small Appliances by Category: Value 2006-2011
Table 32 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 33 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 34 Company Shares of Major Appliances 2007-2011
Table 35 Brand Shares of Major Appliances 2008-2011
Table 36 Company Shares of Small Appliances 2007-2011
Table 37 Brand Shares of Small Appliances 2008-2011
Table 38 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 39 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 40 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 41 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 42 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 43 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 44 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 45 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 46 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 47 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 48 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 49 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 50 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 51 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 11 Research Sources

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