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Meal Replacement In New Zealand
Euromonitor International, Oct 2011, Pages: 61
Following on from a trend witnessed in 2010, meal replacement continued to become more sophisticated. This was especially true for convalescence which is now predominantly sold in pharmacies. Convalescence is considered to be a ‘medical’ product; therefore the only mainstream brand available in supermarkets is Heinz Wattie’s Ltd’s Complan. The other major convalescence brand distributed by Abbott Laboratories (NZ) Ltd is Ensure. This is a pharmacy only product that is also used in hospitals...
The Meal Replacement in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Convalescence, Meal Replacement Slimming.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Meal Replacement market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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