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Microwaves in Brazil Product Image

Microwaves in Brazil

  • ID: 1541658
  • March 2014
  • Region: Brazil
  • 43 pages
  • Euromonitor International

Rising disposable incomes were partly responsible for the success of microwaves in 2013. The shift in consumers’ lifestyles caused by high employment rates, leading to increasing working hours, especially amongst women, benefited devices which offer practicality, functionality and mostly time-saving features. In addition, the success of packaged food as a way to make consumers’ lives easier boosted sales of microwaves, which are often used to reheat ready meals.

The Microwaves in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MICROWAVES IN BRAZIL

March 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2008-2013
Table 2 Sales of Microwaves by Category: Value 2008-2013
Table 3 Sales of Microwaves by Category: % Volume Growth 2008-2013
Table 4 Sales of Microwaves by Category: % Value Growth 2008-2013
Table 5 Sales of Microwaves by Type: % Volume 2009-2013
Table 6 NBO Company Shares of Microwaves: % Volume 2009-2013
Table 7 LBN Brand Shares of Microwaves: % Volume 2010-2013
Table 8 Microwaves by Distribution Format: % Volume 2008-2013
Table 9 Forecast Sales of Microwaves by Category: Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Value 2013-2018
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2013-2018
Executive Summary
Tax Incentives Continue in Order To Maintain Sales
the Growing Importance of Design in Consumers' Product Choice
Internet Retailing Is Boosted by Higher Penetration of Internet Connections
the Rising Wages of Maids Directly Influence Sales of Consumer Appliances
Key Trends and Developments
New Tax Incentive Extensions To Avoid A Drop in Sales
the Rising Wages of Maids Directly Influence Sales of Consumer Appliances
Design As A Differentiating Point and Key Factor for Growth
the Growing Success of Internet Retailing
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
Table 14 Replacement Cycles of Consumer Appliances by Category 2008-2013
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2008-2013
Table 16 Sales of Consumer Appliances by Category: Value 2008-2013
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
Table 23 Sales of Small Appliances by Category: Volume 2008-2013
Table 24 Sales of Small Appliances by Category: Value 2008-2013
Table 25 Sales of Small Appliances by Category: % Volume Growth 2008-2013
Table 26 Sales of Small Appliances by Category: % Value Growth 2008-2013
Table 27 NBO Company Shares of Major Appliances: % Volume 2009-2013
Table 28 LBN Brand Shares of Major Appliances: % Volume 2010-2013
Table 29 NBO Company Shares of Small Appliances: % Volume 2009-2013
Table 30 LBN Brand Shares of Small Appliances: % Volume 2010-2013
Table 31 Distribution of Major Appliances by Format: % Volume 2008-2013
Table 32 Distribution of Small Appliances by Format: % Volume 2008-2013
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2013-2018
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 41 Forecast Sales of Small Appliances by Category: Volume 2013-2018
Table 42 Forecast Sales of Small Appliances by Category: Value 2013-2018
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown

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