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Microwaves in Brazil

  • ID: 1541658
  • January 2015
  • Region: Brazil
  • 35 pages
  • Euromonitor International

Over the review period, the penetration rate of microwaves in Brazilian households more than doubled from 24% to 52%. In addition, the base of sales increased from 3 million units to 7 million units. Unsurprisingly, microwaves witnessed a slowdown in 2014, when volume sales grew by 8% compared to a 15% CAGR over the review period.

The Microwaves in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

MICROWAVES IN BRAZIL

January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2009-2014
Table 2 Sales of Microwaves by Category: Value 2009-2014
Table 3 Sales of Microwaves by Category: % Volume Growth 2009-2014
Table 4 Sales of Microwaves by Category: % Value Growth 2009-2014
Table 5 Sales of Microwaves by Type: % Volume 2010-2014
Table 6 NBO Company Shares of Microwaves: % Volume 2010-2014
Table 7 LBN Brand Shares of Microwaves: % Volume 2011-2014
Table 8 Microwaves by Distribution Format: % Volume 2009-2014
Table 9 Forecast Sales of Microwaves by Category: Volume 2014-2019
Table 10 Forecast Sales of Microwaves by Category: Value 2014-2019
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2014-2019
Executive Summary
Growth of Consumers Appliance Is Driven by Small Appliances in 2014
2015 Fiscal Adjustment Threatens Maintenance of Tax Incentives
Polishop Takes A Step Further Into the Multichannel Approach
Small Appliances Continues To Perform Well Despite Brazil's Weakening Economy
Dishwashers Posts Strongest Performance of Sales Within Major Appliances
Key Trends and Developments
2015 Fiscal Adjustment Threatens Maintenance of Tax Incentives
Polishop Takes A Step Further Into the Multichannel Approach
Small Appliances Continues To Perform Well Despite Brazil's Weakening Economy
Dishwashers Posts the Strongest Performance of Sales Within Major Appliances
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 14 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 16 Sales of Consumer Appliances by Category: Value 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 23 Sales of Small Appliances by Category: Volume 2009-2014
Table 24 Sales of Small Appliances by Category: Value 2009-2014
Table 25 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 26 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 27 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 28 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 29 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 30 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 31 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 32 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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