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Microwaves in Brazil

  • ID: 1541658
  • March 2016
  • Region: Brazil
  • 36 pages
  • Euromonitor International
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With a substantial increase seen in the penetration rate of microwaves in Brazil over the review period, microwaves are becoming more important within many Brazilian households. Despite the rising popularity of the category, however, during 2015 microwaves struggled to maintain the same positive results as it did in previous years, registering a volume decline of 8%.

The Microwaves in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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MICROWAVES IN BRAZIL

March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2010-2015
Table 2 Sales of Microwaves by Category: Value 2010-2015
Table 3 Sales of Microwaves by Category: % Volume Growth 2010-2015
Table 4 Sales of Microwaves by Category: % Value Growth 2010-2015
Table 5 Sales of Microwaves by Type: % Volume 2011-2015
Table 6 NBO Company Shares of Microwaves: % Volume 2011-2015
Table 7 LBN Brand Shares of Microwaves: % Volume 2012-2015
Table 8 Microwaves by Distribution Format: % Volume 2010-2015
Table 9 Forecast Sales of Microwaves by Category: Volume 2015-2020
Table 10 Forecast Sales of Microwaves by Category: Value 2015-2020
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2015-2020
Executive Summary
Slowdown in Consumption Negatively Impacts Consumer Appliances in Brazil
Manufacturers and Retailers Increase Promotions As Production and Logistics Costs Rise
Sales of Consumer Appliances Become More Concentrated Despite General Sales Declines
the Relevance of Internet Retailing Grows As Black Friday Becomes More Popular
A Market Sales Recovery for Consumer Appliances Is Only Expected for 2017
Key Trends and Developments
Government Reduces Tax Incentives for Energy Efficiency Due To the Economic Crisis.
Internet Retailing Grows As Major Retailers Relies More on Seasonal Dates
Brazilians Seek More Affordable Consumers Appliances After Years of Trading Up
Consumer Efforts To Have A Gourmet Experience at Home Benefit Certain Small Appliances Categories
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 14 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 16 Sales of Consumer Appliances by Category: Value 2010-2015
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 23 Sales of Small Appliances by Category: Volume 2010-2015
Table 24 Sales of Small Appliances by Category: Value 2010-2015
Table 25 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 26 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 27 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 28 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 29 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 30 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 31 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 32 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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