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Microwaves In Greece
Euromonitor International, Jan 2012, Pages: 44
The market for microwaves in Greece was particularly difficult in 2011, given not only the Greek recession, but also the availability of substitute products like the mini oven. In 2011, almost 45% of Greek consumers owned a microwave, which tends to be a highly durable consumer appliance. Given the Greek consumers’ decreased spending power, the 55% of the population that do not own a microwave are unlikely to go out and buy one when they are monetarily constrained. For this reason, Euromonitor...
The Microwaves in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Dishwashers, Built-in Hobs, Built-in Home Laundry Appliances, Built-in Large Cooking Appliances, Built-in Microwaves, Built-in Refrigeration Appliances, Cooker Hoods, Cookers, Electric Wine Coolers/Chillers, Freestanding Dishwashers, Freestanding Home Laundry Appliances, Freestanding Large Cooking Appliances, Freestanding Microwaves, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges, Other Home Laundry Appliances, Ovens, Range Cookers, Semi-Automatic Washing Machines.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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