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Microwaves in Poland
Euromonitor International, April 2012, Pages: 52
Consumer confidence rebounded in Poland during 2011 as declining unemployment led to higher numbers of Polish people attaining financial stability and this had a strong positive impact on demand for microwaves. While microwaves are relatively cheap in comparison with other major appliances, the household penetration rate of 54% remains low when compared with more developed Western European countries. Overall, it can be said that demand for microwaves in Poland recovered well in 2011 after...
The Microwaves in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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