Personal Care Appliances in Brazil

Euromonitor International, March 2013, Pages: 57

Cultural characteristics of Brazilians continue to play a strong role in promoting continued strong growth in personal care appliances. Chief among them is the obsession of Brazilian women for certain hair styles. According to a survey carried out by Unilever, 54% of Brazilian households own a hair dryer, used once or twice a week, and 49% possess a hair straightener, used at least once a week. In addition, 70% of Brazilian women want their hair to be straighter than it is. As incomes rise...

Euromonitor International's Personal Care Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Body Shavers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Care Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

PERSONAL CARE APPLIANCES IN BRAZIL
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2007-2012
Table 2 Sales of Personal Care Appliances by Category: Value 2007-2012
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2007-2012
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2007-2012
Table 5 Sales of Body Shavers by Format: % Breakdown 2007-2012
Table 6 Sales of Body Shavers by Power Source: % Breakdown 2009-2011
Table 7 Sales of Hair Care Appliances by Format: % Breakdown 2007-2012
Table 8 Company Shares of Personal Care Appliances 2008-2012
Table 9 Brand Shares of Personal Care Appliances 2009-2012
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2012-2017
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Britânia Eletrodomésticos SA in Consumer Appliances (brazil)
Strategic Direction
Key Facts
Summary 1 Britânia Eletrodomésticos SA: Key Facts
Summary 2 Britânia Eletrodomésticos SA: Operational Indicators
Company Background
Production
Summary 3 Britânia Eletrodomésticos SA: Production Statistics 2012
Competitive Positioning
Summary 4 Britânia Eletrodomésticos SA: Competitive Position 2012
Cesd Indústria E Comércio De Eletrodomésticos Ltda in Consumer Appliances (brazil)
Strategic Direction
Key Facts
Summary 5 CESD Indústria e Comércio de Eletrodomésticos Ltda: Key Facts
Summary 6 CESD Indústria e Comércio de Eletrodomésticos Ltda: Operational Indicators
Company Background
Production
Summary 7 CESD Indústria e Comércio de Eletrodomésticos Ltda: Production Statistics 2012
Competitive Positioning
Summary 8 CESD Indústria e Comércio de Eletrodomésticos Ltda: Competitive Position 2012
Executive Summary
As Consumption Growth Slows, the Government Helps Out
Internet Retailing Expands, and New Strategies Move in
Adding Value for the Long Term
Manufacturers of Consumer Appliances Looking To Sustainability
Solid Growth Expected Throughout the Forecast Period
Key Trends and Developments
Strong Employment and the Need for Convenience Bolster Growth
Tax Breaks Help, But Still Disappoint
Non-specialist Internet Retailers Move in
Manufacturers Invest in Sophistication and Added Value
Sustainability Becoming A Key Differentiation Point for Manufacturers
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 15 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 17 Sales of Consumer Appliances by Category: Value 2007-2012
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 23 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 24 Sales of Small Appliances by Category: Volume 2007-2012
Table 25 Sales of Small Appliances by Category: Value 2007-2012
Table 26 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 27 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 28 Company Shares of Major Appliances 2008-2012
Table 29 Brand Shares of Major Appliances 2009-2012
Table 30 Company Shares of Small Appliances 2008-2012
Table 31 Brand Shares of Small Appliances 2009-2012
Table 32 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 33 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 41 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 42 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 43 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 9 Research Sources

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