Refrigeration Appliances in Greece

Euromonitor International, February 2013, Pages: 54

The severe economic recession is affecting not only refrigeration appliances in 2012, but all major appliances in Greece. Amidst generalised uncertainty, unemployment rate exceeding 20%, wage and pension cuts combined with rising taxation, Greek consumers are seeing their disposable income literally vanish. In this context, the majority of consumers are putting off purchases for major appliances, unless it is absolutely necessary. As a result, there was a decrease in volume of 20% and 24% in...

Euromonitor International's Refrigeration Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Refrigeration Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

REFRIGERATION APPLIANCES IN GREECE
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Refrigeration Appliances by Category: Volume 2007-2012
Table 2 Sales of Refrigeration Appliances by Category: Value 2007-2012
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2007-2012
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2007-2012
Table 5 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2007-2012
Table 6 Sales of Freezers by Format: % Breakdown 2007-2012
Table 7 Sales of Freezers by Volume Capacity: % Breakdown 2007-2012
Table 8 Sales of Fridge Freezers by Format: % Breakdown 2007-2012
Table 9 Sales of Fridge Freezers by Static Vs Frost-Free: % Breakdown 2009-2012
Table 10 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2007-2012
Table 11 Sales of Fridges by Format: % Breakdown 2007-2012
Table 12 Sales of Fridges by Static Vs Frost-Free: % Breakdown 2009-2011
Table 13 Sales of Fridges by Volume Capacity: % Breakdown 2007-2012
Table 14 Company Shares of Refrigeration Appliances 2008-2012
Table 15 Brand Shares of Refrigeration Appliances 2009-2012
Table 16 Company Shares of Built-in Fridge Freezers 2008-2012
Table 17 Company Shares of Freestanding Fridge Freezers 2008-2012
Table 18 Company Shares of Built-in Fridges 2008-2012
Table 19 Company Shares of Freestanding Fridges 2008-2012
Table 20 Forecast Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 21 Forecast Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 23 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Bsh Ikiakes Siskeves Abe in Consumer Appliances (greece)
Strategic Direction
Summary 1 BSH Ikiakes Siskeves Abe: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 BSH Ikiakes Siskeves Abe: Competitive Position 2012
Fourlis Trade SA in Consumer Appliances (greece)
Strategic Direction
Summary 3 Fourlis Trade SA: Key Facts
Summary 4 Fourlis Trade SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Fourlis Trade SA: Competitive Position 2012
Executive Summary
Recession and Shrinking Disposable Incomes Drain the Market
Small Appliances Fare Better Than Major, Free-standing Better Than Built-in
Consumers Opt for the Lowest Price, But Will Not Give Up on Brand Name and Trust
and Yet, Recession Favours Some Categories
Market Consolidation and Intense Price Wars
Key Trends and Developments
the Recession Leads To Unprecedented Changes in Consumer Behaviour
Consolidation and Numerous Shut Downs for Retailers Amidst Crisis
Entry-level Appliances Increase Their Penetration
Small Appliances Hold Much Better Than Large Ones
New EU Energy Label in Effect, Changes for Air Conditioners Expected
Market Indicators
Table 24 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 25 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 26 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 27 Sales of Consumer Appliances by Category: Value 2007-2012
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 30 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 31 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 32 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 33 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 34 Sales of Small Appliances by Category: Volume 2007-2012
Table 35 Sales of Small Appliances by Category: Value 2007-2012
Table 36 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 37 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 38 Company Shares of Major Appliances 2008-2012
Table 39 Brand Shares of Major Appliances 2009-2012
Table 40 Company Shares of Small Appliances 2008-2012
Table 41 Brand Shares of Small Appliances 2009-2012
Table 42 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 43 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 48 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 49 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 50 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 51 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 52 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 53 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Definitions
Summary 6 Research Sources

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