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Rtds/high-strength Premixes - Costa Rica
Euromonitor International, Dec 2010, Pages: 23
The new Transit Law and the harsher penalties for drunk drivers affected high-alcohol content products in 2010, such as RTDs and high-strength premixes, since consumers opted for lower alcohol content drinks such as beer. The trend is expected to continue and will be reflected in an increase in RTDs/high-strength premixes consumption via off-trade channels and a reduction via on-trade channels. This trend is expected to reverse as consumers find ways to handle the new law, including designated...
The RTDs/High-Strength Premixes in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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