Small Cooking Appliances in China

Euromonitor International, January 2013, Pages: 59

After years of robust growth, small cooking appliances started to mature, with major manufacturers enduring fierce competition. Thanks to improving living standards, consumers in China traded up for higher-end product replacements. As such, small cooking appliances players channelled their efforts into technological innovation, especially freestanding hobs and rice cookers. Intelligent rice cookers, for example, was gaining share in overall rice cookers in 2012, according to trade sources.

Euromonitor International's Small Cooking Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Mini Ovens, Other Small Cooking Appliances, Rice Cookers, Rotisseries and Roasters, Sandwich Makers, Slow Cookers, Toasters, Waffle Makers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Small Cooking Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SMALL COOKING APPLIANCES IN CHINA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Cooking Appliances by Category: Volume 2007-2012
Table 2 Sales of Small Cooking Appliances by Category: Value 2007-2012
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2007-2012
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2007-2012
Table 5 Unit Sales of Coffee Machines by Format: % Breakdown 2007-2012
Table 6 Company Shares of Small Cooking Appliances 2008-2012
Table 7 Brand Shares of Small Cooking Appliances 2009-2012
Table 8 Forecast Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 9 Forecast Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 10 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Gd Midea Holding Co Ltd in Consumer Appliances (china)
Strategic Direction
Key Facts
Summary 1 GD Midea Holding Co Ltd: Key Facts
Summary 2 GD Midea Holding Co Ltd: Operational Indicators
Company Background
Production
Summary 3 GD Midea Holding Co Ltd: Production Statistics 2008-2012
Summary 4 GD Midea Holding Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 5 GD Midea Holding Co Ltd: Competitive Position 2012
Haier Group in Consumer Appliances (china)
Strategic Direction
Key Facts
Summary 6 Haier Group: Key Facts
Summary 7 Haier Group: Operational Indicators
Company Background
Production
Summary 8 Haier Group: Production Statistics 2008-2012
Summary 9 Haier Group Production Statistics 2012
Competitive Positioning
Summary 10 Haier Group: Competitive Position 2012
Joyoung Co Ltd in Consumer Appliances (china)
Strategic Direction
Key Facts
Summary 11 Joyoung Co Ltd: Key Facts
Summary 12 Joyoung Co Ltd: Operational Indicators
Company Background
Production
Summary 13 Joyoung Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 14 Joyoung Co Ltd: Competitive Position 2012
Zhejiang Supor Cookware Co Ltd in Consumer Appliances (china)
Strategic Direction
Key Facts
Summary 15 Zhejiang Supor Cookware Co Ltd: Key Facts
Summary 16 Zhejiang Supor Cookware Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Zhejiang Supor Cookware Co Ltd: Competitive Position 2012
Executive Summary
Growth Decelerates in 2012
the Government Launches New Subsidy To Propel Sales of Inverter Products
Premiumisation Continues Across Categories
Manufacturers Pay More Attention To Product Differentiation Than Ever
Recovering From 2012, Faster Volume Growth Forecast
Key Trends and Developments
Growth Much Weaker, Following Slower 2012 Economic Growth
Battle Between Multinational and Domestic Players
Great Potential Exists in Lower-tier Cities
Competition Intensifies in Distribution
the Green Household Appliances Subsidy Spurs Market Transition Despite the Sluggish Circumstances
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 15 Sales of Consumer Appliances by Category: Value 2007-2012
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 22 Sales of Small Appliances by Category: Volume 2007-2012
Table 23 Sales of Small Appliances by Category: Value 2007-2012
Table 24 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 25 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 26 Company Shares of Major Appliances 2008-2012
Table 27 Brand Shares of Major Appliances 2009-2012
Table 28 Company Shares of Small Appliances 2008-2012
Table 29 Brand Shares of Small Appliances 2009-2012
Table 30 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 31 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 40 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 41 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Sources
Summary 18 Research Sources

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