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Small Cooking Appliances in Taiwan

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    Report

  • 39 Pages
  • January 2024
  • Region: Taiwan
  • Euromonitor International
  • ID: 1541768
Sales slowed down in 2023, as many consumers spent more on eating out and travelling following the lifting of COVID-19 restrictions in 2022. This saw consumers reducing budgets for goods, with greater expenditure on services and experiences. Due to unstable shipping, logistics, and rise in prices of raw materials for some small cooking appliances, unit prices increased. However, manufacturers were reluctant to adjust price levels to retain a consumer base.

The Small Cooking Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Small Cooking Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SMALL COOKING APPLIANCES IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Low levels of growth as spending shifts from goods to experiences in 2023
  • Standard coffee machines record growth, aligning with the rising coffee culture
  • Rice cookers continue to be used in the preparation of local dishes
PROSPECTS AND OPPORTUNITIES
  • Tatung maintains its leading position in small cooking appliances in Taiwan
  • Local brands account for the majority of sales, while international players grow
  • Online marketing strategies drive sales within small cooking appliances
CATEGORY DATA
  • Table 1 Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 2 Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 5 Sales of Freestanding Hobs by Format: % Volume 2018-2023
  • Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
  • Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
  • Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
  • Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN TAIWAN
EXECUTIVE SUMMARY
  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 14 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 15 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 16 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 18 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 23 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 24 Sales of Small Appliances by Category: Value 2018-2023
  • Table 25 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 26 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 28 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 29 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 30 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 31 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 32 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 34 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 42 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources