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Spirits - Denmark

  • ID: 1541799
  • December 2010
  • Region: Denmark
  • 45 pages
  • Euromonitor International
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A slightly improved economic climate encouraged the development of premium spirits in Denmark in 2010. The premiumisation trend was particularly strong within rum and whiskies. Premium rum became increasingly popular in on-trade channels with the launch of new rum and tiki bars, particularly in Copenhagen. Specialist retailers and importers meanwhile reported that it was easier to sell premium whiskies in 2010, with these products mainly targeting young men who have started to move up the...

The Spirits in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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Spirits in Denmark
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Economic Downturn and Cross-border Imports Drive Down Sales
Cider/perry Continues Strong Growth Despite Excise Duty
Leading Brewers Retain Joint Dominance
Supermarkets/hypermarkets Face Growing Competition From Discounters
Decline Set To Soften Over Forecast Period
Key Trends and Developments
Growing Polarisation With Focus on Quality Offset by Focus on Price
Despite Downturn, Consumers Show Interest in Premium and Niche Products
Strong Focus on Health
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Legislation
Table 1 Number of On-trade Establishments by Type 2004-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010 - Tuborg
Table 5 Selling Margin of a Typical Wine Brand 2010 - Hardys
Table 6 Selling Margin of a Typical Spirits Brand 2010 - Aalborg
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 4 Research Sources
Cult Scandinavia A/S
Strategic Direction
Key Facts
Summary 5 Cult Scandinavia A/S: Key Facts
Summary 6 Cult Scandinavia A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Cult Scandinavia A/S: Competitive Position 2010
Harboes Bryggeri A/S
Strategic Direction
Key Facts
Summary 8 Harboes Bryggeri A/S: Key Facts
Summary 9 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Harboes Bryggeri A/S: Competitive Position 2010
Just A/s, Hans
Strategic Direction
Key Facts
Summary 11 Just A/S, Hans: Key Facts
Summary 12 Just A/S, Hans: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Just A/S, Hans: Competitive Position 2010
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 14 Royal Unibrew A/S: Key Facts
Summary 15 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Royal Unibrew A/S: Competitive Position 2010
Skjold Burne Vinhandel A/S
Strategic Direction
Key Facts
Summary 17 Skjold Burne Vinhandel A/S: Key Facts
Summary 18 Skjold Burne Vinhandel A/S: Operational Indicators
Company Background
Private Label
Summary 19 Skjold Burne Vinhandel A/S: Private Label Portfolio
Competitive Positioning
Summary 20 Skjold Burne Vinhandel A/S: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 21 Benchmark Brands 2010
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 43 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 44 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 45 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 46 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 47 Company Shares of Spirits by National Brand Owner 2006-2010
Table 48 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 49 Brand Shares of Spirits 2007-2010
Table 50 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 51 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Diageo PLC.
  • Pernod Ricard
  • Tout Sur le Cognac
  • Anheuser Busch Companies, Inc.
  • Bacardi Limited
  • Beam Suntory Inc.