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Strategies for Global Beauty Players to Extend Presence in Emerging Markets Product Image

Strategies for Global Beauty Players to Extend Presence in Emerging Markets

  • Published: December 2010
  • Region: Global
  • 32 pages
  • Euromonitor International

With future growth opportunities to come from emerging markets, companies are working towards global expansion, but mostly relying on the urban markets, where the expanding middle class is now opting for Western brands. There is, however, a large untapped market amongst the low-income group in these countries, whose sheer size could provide a major growth impetus. To attract these consumers, companies need to adapt to more innovative marketing and product development.

The Strategies for Global Beauty Players to Extend Presence in Emerging Markets global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel READ MORE >

Strategies for Global Beauty Players to Extend Presence in Emerging Markets
Euromonitor International
December 2010
Introduction
Global Expansion
Addressing Cultural Needs
Catering to Economic Conditions
Hands on Marketing
Further Growth Potential
Market Dynamics
Recommendations

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