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The Way We Travel: How Global Travel Behaviour has Changed in the Wake of the Recession
Euromonitor International, Dec 2010, Pages: 68
As the world’s economy slowly emerges from recession, to what extent will current travel behaviour alter? Will consumers return to old habits, or is the new emphasis on frugality, value, individualism and sustainability here to stay? This global report draws on Euromonitor’s extensive travel and tourism database to examine the impact of the downturn and other recent adversities, such as swine flu and the Icelandic ash cloud, on the travel market, and the industry’s prospects for the future.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Strategy Briefing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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