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Watches - Mexico

Euromonitor International, Dec 2010, Pages: 22


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After almost ten years of double-digit growth in sales of watches, with annual growth rates in the range of 10–21%, sales suffered a decline of 1.3% in 2009. The impact was worst for quartz analogue watches. with a decline of 2.5%. Consumers purchase watches for many reasons: as first-time purchases, as gifts, as replacements for malfunctioning watches, and as fashion statements. The decline in sales reflects a mixture of prioritising of other purchases and purchasing less expensive watches...

The Watchesin Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Mechanical, Quartz Analogue, Quartz Digital.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Watches market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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