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Wine - Argentina
Euromonitor International, Dec 2010, Pages: 51
During the review period, consumers in Argentina became increasingly knowledgeable about wine drinking. Aside from economic growth, this trend was underpinned by an increasing focus on wine in both the domestic and international media, visiting exhibitions like Vinos y Bodegas and the organisation of wine courses and tasting events by companies such as Diageo and Pernod Ricard. All of this led consumers to develop more sophisticated tastes, to the extent that many now perceive being a wine...
The Wine in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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