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Writing Instruments - Mexico
Euromonitor International, Dec 2010, Pages: 22
The global economic crisis had a negative impact on sales in this sector, which declined by 2.0% in 2009 after several years of annual growth rates in the range of 8–9%. Consumers economised by not replacing their pens and pencils until they were completely used.
The Writing Instrumentsin Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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