|
|
 |
|
Viewing report
|
|
|
|
Beer - China
Euromonitor International, Jan 2011, Pages: 69
China, as the biggest beer consumption market in the world, had been experiencing fast growth in previous years and is heading towards maturity, especially in urban areas, in recent years. Hence, manufacturers are applying different strategies in urban and rural areas in China. In urban areas, where the beer market is more saturated, product reconstruction becomes the emphasis. Manufacturers launched more standard and premium beer products in these areas such as draught beer and sophisticated...
The Beer in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
