Bottled Water - Denmark

Players face the challenge of addressing environmental concerns. Environmental lobby groups are increasingly vociferous in their opposition to bottled water sales. On top of the environmental arguments there are perhaps more damaging claims that the purity and taste of bottled water is no greater than water from a tap in the typical Danish household.

The Bottled Water in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Bottled Water in Denmark
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Volume Decreases in 2010
Health Concerns Remain the Key Driver of Sales
Sales Are Concentrated
Discounters on the Move
Continued Volume Decreases Projected
Key Trends and Developments
Economic Woes Shaping Sales
Smaller Household Sizes Create More Consumer Demand in Denmark
Soft Drinks Find Success Through Discounters
Demand for Convenience Drives Packaging Trends
Consumers Want Products That Address Health and Wellness Concerns
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 20 Penetration of Private Label by Category by Value 2005-2010
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Fountain Sales in Denmark
Data
Table 30 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 32 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 33 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 36 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 37 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Summary 1 Research Sources
Bryggeriet Vestfyen A/S
Strategic Direction
Key Facts
Summary 2 Bryggeriet Vestfyen A/S: Key Facts
Table 38 Summary2 Bryggeriet Vestfyen A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bryggeriet Vestfyen A/S: Competitive Position 2010
Cult Scandinavia A/S
Strategic Direction
Key Facts
Summary 4 Cult Scandinavia A/S: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Cult Scandinavia A/S: Competitive Position 2010
Harboes Bryggeri A/S
Strategic Direction
Key Facts
Summary 6 Harboes Bryggeri A/S: Key Facts
Summary 7 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Harboes Bryggeri A/S: Competitive Position 2010
Naked Fruit A/S
Strategic Direction
Key Facts
Summary 9 Naked Fruits A/S: Key Facts
Company Background
Production
Competitive Positioning
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 10 Royal Unibrew A/S: Key Facts
Summary 11 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Royal Unibrew A/S: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 39 Sales of Bottled Water to the Institutional Channel 2005-2010
Table 40 Off-trade Sales of Bottled Water: Volume 2005-2010
Table 41 Off-trade Sales of Bottled Water: Value 2005-2010
Table 42 Off-trade Sales of Bottled Water: % Volume Growth 2005-2010
Table 43 Off-trade Sales of Bottled Water: % Value Growth 2005-2010
Table 44 Company Shares of Bottled Water by Off-trade Volume 2006-2010
Table 45 Brand Shares of Bottled Water by Off-trade Volume 2007-2010
Table 46 Company Shares of Bottled Water by Off-trade Value 2006-2010
Table 47 Brand Shares of Bottled Water by Off-trade Value 2007-2010
Table 48 Forecast Off-trade Sales of Bottled Water: Volume 2010-2015
Table 49 Forecast Off-trade Sales of Bottled Water: Value 2010-2015
Table 50 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2010-2015
Table 51 Forecast Off-trade Sales of Bottled Water: % Value Growth 2010-2015