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Apparel Specialist Retailers in Germany
Euromonitor International, May 2012, Pages: 30
The trend towards chained retailers, which was present throughout the review period as a whole, continued to be the main story in apparel specialist retailers in Germany in 2011. According to trade associations, larger players with more and bigger outlets continued to have considerable competitive advantages over smaller players, which had less opportunities regarding marketing and sales activities, and furthermore were often found in less favourable locations.
The Apparel Specialist Retailers in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel Specialist Retailers market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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