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Coffee - Sweden
Euromonitor International, Jan 2011, Pages: 28
Pods represented a fairly small category in Sweden until 2009. Nespresso from Nestlé was the only available system until two new domestic systems were launched that year: one from OBH Nordica called Martello, and one from Empire called C3. Sales of these machines developed positively and spurred more companies to enter the pods category in 2010. Tassimo from Kraft Foods, Dolce Gusto from Nestlé and Lavazza’s Modo Mio system were all launched in 2010. Pods also became more easily available in...
The Coffee in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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