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Direct Selling in Singapore

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    Report

  • 35 Pages
  • February 2024
  • Region: Singapore
  • Euromonitor International
  • ID: 1542411
2022 was a strong growth year for direct selling in Singapore, due to the resumption of events and pre-pandemic lifestyles, which made it easier for sales agents to conduct outreach and engagement activities. While the channel recorded a marginal decline in 2023, which could be attributed to the waning popularity of the retail format and active sales representatives of the brands, value sales remained above pre-pandemic levels.

The Direct Selling in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DIRECT SELLING IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Direct selling sales decline in 2023 but remain above pre-pandemic levels
  • Consumer health and beauty and personal care remain leading product categories for direct selling
PROSPECTS AND OPPORTUNITIES
  • Direct selling faces headwinds as a retail channel moving forward
  • Direct sellers increasingly diversify via e-commerce
CHANNEL DATA
  • Table 1 Direct Selling by Product: Value 2018-2023
  • Table 2 Direct Selling by Product: % Value Growth 2018-2023
  • Table 3 Direct Selling GBO Company Shares: % Value 2019-2023
  • Table 4 Direct Selling GBN Brand Shares: % Value 2020-2023
  • Table 5 Direct Selling Forecasts by Product: Value 2023-2028
  • Table 6 Direct Selling Forecasts by Product: % Value Growth 2023-2028
RETAIL IN SINGAPORE
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Cost-of-living challenges top-of-mind for both retailers and consumers alike
  • A seamless and memorable shopping experience key to driving consumer loyalty and sales
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Lunar New Year
  • Hari Raya Aidilfitri (or Hari Raya Puasa)
  • Christmas and New Year
MARKET DATA
  • Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 9 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 10 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 11 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 12 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 13 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 17 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 19 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 23 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 25 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 27 Retail GBO Company Shares: % Value 2019-2023
  • Table 28 Retail GBN Brand Shares: % Value 2020-2023
  • Table 29 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 30 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 31 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 32 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 33 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 40 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 42 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 43 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 44 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 45 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 46 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 47 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 50 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 52 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 53 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 54 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 56 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 57 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 58 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 59 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources