Fast Food - Indonesia

Euromonitor International, July 2010, Pages: 44

Despite the global economic slowdown, new fast food operators from various countries continued to enter Indonesia in 2009. They included the MOS Burger chained burger fast food from Japan and the Red Mango chained ice cream fast food from USA. These brands targeted upper-income consumers residing in Jakarta, with outlets being established in the upmarket shopping malls in the city. These target consumers still have a high disposable income despite the unfavourable economic conditions.

The Fast Food in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Asian Fast Food, Asian Full-Service Restaurants, Bakery Products Fast Food, Burger Fast Food, Casual Dining Full-Service Restaurants, Chained 100% Home Delivery/Takeaway, Chained Cafés/Bars, Chained Fast Food, Chained Full-Service Restaurants, Chained Pizza Consumer Foodservice, Chained Self-Service Cafeterias, Chained Street Stalls/Kiosks , Chicken Fast Food, Convenience Stores Fast Food, European Full-Service Restaurants , Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent 100% Home Delivery/Takeaway, Independent Cafés/Bars, Independent Fast Food, Independent Full-Service Restaurants, Independent Pizza Consumer Foodservice, Independent Self-Service Cafeterias, Independent Street Stalls/Kiosks, Latin American Fast Food, Latin American Full-Service Restaurants, Middle Eastern Fast Food, Middle Eastern Full-Service Restaurants, North American Full-Service Restaurants, Other 100% Home Delivery/Takeaway, Other Cafés/Bars, Other Fast Food, Other Full-Service Restaurants, Pizza 100% Home Delivery/Takeaway, Pizza Fast Food, Pizza Full-Service Restaurants, Specialist Coffee Shops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Fast Food in Indonesia
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Consumer Foodservice Sees Slow Down in Growth During 2009
Foodservice Players Use Social Networking To Drive Sales
Leading Operators Focus Outlet Expansion on Second-tier Cities
Chained Consumer Foodservice Outperforms Independents
Healthy Prospects Still Await Consumer Foodservice
Key Trends and Developments
City Level Trends
Prominent Local Operators Expanding Internationally
Operators Introduce New Store Concept With Enhanced Customer Experience
Foodservice Operators Use Social Media To Appeal To Young Customers
Hectic Lifestyles Lead To Growing Demand for Takeaway and Home Delivery Services
Membership Schemes Used To Maintain Customer Loyalty
Market Data
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2004-2009
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2004-2009
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2009
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2009
Table 5 Consumer Foodservice by Food Vs Drinks Split 2009
Table 6 Sales in Consumer Foodservice by Location 2004-2009
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2009
Table 8 Chained Consumer Foodservice Company Shares 2005-2009
Table 9 Chained Consumer Foodservice Brand Shares 2006-2009
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2009-2014
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
Appendix
Published Data Comparisons
Operating Environment
Definitions
Summary 1 Research Sources
Eatertainment International Tbk Pt
Strategic Direction
Key Facts
Summary 2 Eatertainment International Tbk PT: Key Facts
Summary 3 Eatertainment International Tbk PT: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 4 Eatertainment International Tbk PT: Competitive Position 2009
Excelso Multirasa Pt
Strategic Direction
Key Facts
Summary 5 Excelso Multirasa PT: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 6 Excelso Multirasa PT: Competitive Position 2009
J Co Donuts & Coffee Pt
Strategic Direction
Key Facts
Summary 7 J Co Donuts & Coffee PT: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 8 J Co Donuts & Coffee PT: Competitive Position 2009
Pioneerindo Gourmet International Tbk Pt
Strategic Direction
Key Facts
Summary 9 Pioneerindo Gourmet International Tbk PT: Key Facts
Summary 10 Pioneerindo Gourmet International Tbk PT: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 11 Pioneerindo Gourmet International Tbk PT: Competitive Position 2009
Top Food Indonesia Pt
Strategic Direction
Key Facts
Summary 12 Top Food Indonesia PT: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 13 Top Food Indonesia PT: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Fast Food by Subsector: Units/Outlets 2004-2009
Table 13 Fast Food by Subsector: Number of Transactions 2004-2009
Table 14 Fast Food by Subsector: Foodservice Value 2004-2009
Table 15 Fast Food by Subsector: % Units/Outlets Growth 2004-2009
Table 16 Fast Food by Subsector: % Transaction Growth 2004-2009
Table 17 Fast Food by Subsector: % Foodservice Value Growth 2004-2009
Table 18 Sales of Bakery Products Fast Food by Type 2006-2009
Table 19 Global Brand Owner Shares of Chained Fast Food 2005-2009
Table 20 Brand Shares of Chained Fast Food 2006-2009
Table 21 Forecast Sales in Fast Food by Subsector: Units/Outlets 2009-2014
Table 22 Forecast Sales in Fast Food by Subsector: Number of Transactions 2009-2014
Table 23 Forecast Sales in Fast Food by Subsector: Foodservice Value 2009-2014
Table 24 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2009-2014
Table 25 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2009-2014
Table 26 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2009-2014

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