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Fruit/vegetable Juice - India
Euromonitor International, Jan 2011, Pages: 56
Already contributing 68% of fruit/vegetable juice off-trade value sales in 2010, juice drinks was also the fastest growing category in 2010. Lemon-based juice drinks made their presence felt within one year of introduction. In 2010, the brands Nimbooz by 7-Up (PepsiCo), Minute Maid Nimbu Fresh (Coca-Cola ) and LMN (Parle Agro) together accounted for 10% of off-trade value sales of juice drinks. The “homemade nimboo pani” centric marketing followed by these players seems to have worked wonders...
The Fruit/Vegetable Juice in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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