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Fruit/vegetable Juice - Taiwan
Euromonitor International, Jan 2011, Pages: 43
The launch of Minute Maid by Swire Coca-Cola towards the end of the review period created a significant buzz and generated robust sales following its initial launch. This similarly drove overall growth of fruit/vegetable juice in Taiwan. However, its effects began to show signs of ebbing in 2010 as consumers began switching back to other options. As a result, overall value and volume sales in 2010 underperformed in comparison to the previous year.
The Fruit/Vegetable Juice in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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