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Global New Packaging Developments 2009-2010
Euromonitor International, Jan 2011, Pages: 60
Expanding consumer take-up and product purchase at a time of constrained financial circumstances is a challenge; an ever-more competitive marketplace requires innovative product positioning and packaging holds a central place to achieving commercial success. New pack introductions over 2009 and 2010 that address different consumer profiles include value for money launches, those suited to the rise in home entertaining alongside easy to use and more emphasis placed on sustainable pack solutions.
The Global New Packaging Developments 2009-2010 global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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