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Growth Opportunities for Beer Suppliers

Euromonitor International, Jan 2011, Pages: 57


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The balance between production and consumption is sensitive and influenced by many factors. Under-supply can result in price increases and over-supply can result in lower prices, which can undermine consumer confidence in brand equity and be harmful to brewers' profits. Is there a degree of market equilibrium in beer? Which markets top the rankings when it comes to beer production, imports and exports? What growth opportunities are there for suppliers? Euromonitor International investigates.

The Growth Opportunities for Beer Suppliers global briefing offers an insight into to the size and shape of the Beer market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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