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Internet Retailing in Germany

Description:
As internet retailing becomes more established in Germany, value growth rates are slowing down or stabilising for many products. In 2014, more than 80% of the German population used the internet. More than two thirds of the population use broadband internet, which is above the EU average. Products that accounted for only a very low share of the market before can, however, still experience very strong growth.

The Internet Retailing in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Healthcare Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Housewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Internet Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
INTERNET RETAILING IN GERMANY

January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2009-2014
Table 2 Internet Retailing by Category: % Value Growth 2009-2014
Table 3 Internet Retailing Company Shares: % Value 2010-2014
Table 4 Internet Retailing Brand Shares: % Value 2011-2014
Table 5 Internet Retailing Forecasts by Category: Value 2014-2019
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2014-2019
Amazon.de GmbH in Retailing (germany)
Strategic Direction
Key Facts
Summary 1 Amazon.de GmbH: Key Facts
Summary 2 Amazon.de GmbH: Operational Indicators
Internet Strategy
Summary 3 Amazon.de GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Amazon.de GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Amazon.de GmbH: Competitive Position 2014
Galeria Kaufhof GmbH in Retailing (germany)
Strategic Direction
Key Facts
Summary 6 Galeria Kaufhof GmbH: Key Facts
Summary 7 Galeria Kaufhof GmbH: Operational Indicators
Internet Strategy
Summary 8 Galeria Kaufhof GmbH: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Galeria Kaufhof GmbH: Galeria Kaufhof, Department Store in Berlin
Private Label
Summary 9 Galeria Kaufhof GmbH: Private Label Portfolio
Competitive Positioning
Summary 10 Galeria Kaufhof GmbH: Competitive Position 2014
Ikea Deutschland GmbH & Co Kg in Retailing (germany)
Strategic Direction
Key Facts
Summary 11 IKEA Deutschland GmbH & Co KG: Key Facts
Summary 12 IKEA Deutschland GmbH & Co KG: Operational Indicators
Internet Strategy
Summary 13 IKEA Deutschland GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 14 IKEA Deutschland GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 15 IKEA Deutschland GmbH & Co KG: Competitive Position 2014
Karstadt Warenhaus GmbH in Retailing (germany)
Strategic Direction
Key Facts
Summary 16 Karstadt Warenhaus GmbH: Key Facts
Summary 17 Karstadt Warenhaus GmbH: Operational Indicators
Internet Strategy
Summary 18 Karstadt Warenhaus GmbH: Share of Sales Generated by Internet Retailing
Company Background
Chart 2 Karstadt Warenhaus GmbH: Karstadt, Department Store in Berlin
Private Label
Summary 19 Karstadt Warenhaus GmbH: Private Label Portfolio
Competitive Positioning
Summary 20 Karstadt Warenhaus GmbH: Competitive Position 2014
Lidl Stiftung & Co Kg in Retailing (germany)
Strategic Direction
Key Facts
Summary 21 Lidl Stiftung & Co KG: Key Facts
Summary 22 Lidl Stiftung & Co KG: Operational Indicators
Internet Strategy
Summary 23 Lidl Stiftung & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Chart 3 Lidl Stiftung & Co KG: Lidl, Discounter in Berlin
Private Label
Summary 24 Lidl Stiftung & Co KG: Private Label Portfolio
Competitive Positioning
Summary 25 Lidl Stiftung & Co KG: Competitive Position 2014
Otto GmbH & Co Kg in Retailing (germany)
Strategic Direction
Key Facts
Summary 26 Otto GmbH & Co KG: Key Facts
Summary 27 Otto GmbH & Co KG: Operational Indicators
Internet Strategy
Summary 28 Otto GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 29 Otto GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 30 Otto GmbH & Co KG: Competitive Position 2014
Executive Summary
Retailing in Germany Continues To Show Healthy Value Growth
German Consumers Still Price-conscious Amid Premiumisation Trend
Non-grocery Specialists and Grocery Retailers - Close Race for First Spot
Competition Remains Fierce and Increasingly Moves Towards Multi-channel
Despite Maturity in Demand, Value Growth Can Be Sustained by Premiumisation
Key Trends and Developments
Economic Outlook
Internet Retailing Further Pressurising Physical Stores Leads Towards Multi-channel
Individualisation and Localisation Trends Clash With Germans' Price-consciousness
Private Label
Market Indicators
Table 7 Employment in Retailing 2009-2014
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 10 Sales in Store-based Retailing by Channel: Value 2009-2014
Table 11 Store-based Retailing Outlets by Channel: Units 2009-2014
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 14 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
Table 22 Retailing Company Shares: % Value 2010-2014
Table 23 Retailing Brand Shares: % Value 2011-2014
Table 24 Store-based Retailing Company Shares: % Value 2010-2014
Table 25 Store-based Retailing Brand Shares: % Value 2011-2014
Table 26 Store-based Retailing Brand Shares: Outlets 2011-2014
Table 27 Non-Store Retailing Company Shares: % Value 2010-2014
Table 28 Non-Store Retailing Brand Shares: % Value 2011-2014
Table 29 Non-Grocery Specialists Company Shares: % Value 2010-2014
Table 30 Non-Grocery Specialists Brand Shares: % Value 2011-2014
Table 31 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
Table 32 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Appendix
Operating Environment
Summary 31 Standard Opening Hours by Channel Type 2014
Table 46 Number of Shopping Centres/Malls 2011-2014
Cash-and-carry
Table 47 Cash-and-Carry: Value Sales 2009-2014
Table 48 Cash-and-Carry: Value Sales by National Brand Owner 2011-2014
Table 49 Cash-and-Carry: Number of Outlets by National Brand Owner 2011-2014
Definitions
Sources
Summary 32 Research Sources
 
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