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Other Hot Drinks - India
Euromonitor International, Jan 2011, Pages: 46
In total volume terms, other hot drinks was the fastest growing category among hot drinks in the review period. This was largely due to the continuous growth of two major brands in the malt-based category: Horlicks and Bournvita. In a recent brand equity poll conducted by The Economic Times in India, Bournvita and Horlicks were placed at numbers 21 and 22, respectively, in the list of most trusted brands. Horlicks is the clear leader in terms of off-trade value sales, and has been undergoing...
The Other Hot Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Other Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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