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Other Hot Drinks - Sweden
Euromonitor International, Jan 2011, Pages: 26
Chocolate-based powder drinks in Sweden has basically represented a drink for kids and teenagers, while adult consumers usually prefer other types of hot drinks, such as coffee or tea. In 2010 the leading manufacturer, Kraft Foods Sverige, tried to change this with the launch of O’boy Dark. This brand has 32% more cocoa than the original O’boy brand. It is also less sweet in order to attract adult consumers. The launch did not reverse the negative trend in other hot drinks, although it might be...
The Other Hot Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Other Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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