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Rtds/high-strength Premixes - China
Euromonitor International, Jan 2011, Pages: 63
RTD/High-strength premixes are still a new concept for Chinese customers. Targeted at young and female drinkers, this product is packaged in glass bottles or tins, with various colours. With a low alcoholic content and coming in various flavours, RTDs attract an increasing number of young consumers who want to enjoy spirits in a convenient and informal way. In first-tier cities like Shanghai and Beijing, RTD brands of both domestic and international manufacturers, such as Rio, Bacardi Breezer...
The RTDs/High-Strength Premixes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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