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Soft Drinks New Product Innovations 2010 Product Image

Soft Drinks New Product Innovations 2010

  • Published: January 2011
  • 40 pages
  • Euromonitor International

Consumers are returning to soft drinks purchasing after a reduction in spending during the recession years of 2008-2009, making this an opportune time for new product launches to gain traction in the marketplace. This report examines the varied approaches taken by manufacturers to develop healthier soft drinks, and how these can still appeal to consumers whose value-minded approach was honed during the economic downturn.

The Soft Drinks New Product Innovations 2010 global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, READ MORE >

Soft Drinks New Product Innovations 2010
Euromonitor International
January 2011
Ingredients-led Innovations
Segmenting Usage Occasions
Communicating Value

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