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Soft Drinks New Product Innovations 2010
Euromonitor International, Jan 2011, Pages: 40
Consumers are returning to soft drinks purchasing after a reduction in spending during the recession years of 2008-2009, making this an opportune time for new product launches to gain traction in the marketplace. This report examines the varied approaches taken by manufacturers to develop healthier soft drinks, and how these can still appeal to consumers whose value-minded approach was honed during the economic downturn.
The Soft Drinks New Product Innovations 2010 global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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