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Tea - China

Euromonitor International, January 2011, Pages: 53

Tea witnessed robust volume growth of 39% in 2010 due to the rapid growth of instant tea, with total volume sales of approaching four million tonnes. Different from a fast growth of instant tea and slimming tea, the growth of green tea and other tea slowed slightly due to bad weather, which caused decreased production in 2010.

The Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Tea in China
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Hot Drinks' Growth Remains Stable in 2010
Modern Lifestyles Affect Development of Hot Drinks
Domestic Manufacturers Perform Better Than International Players in 2010
Modern Channels Such As Tea Specialists Witness Higher Growth
Slower Growth Expected Over Forecast Period
Key Trends and Developments
High Inflation Affects Little in Hot Drinks Market
Modern Lifestyles Have Important Impact on Development of Hot Drinks
Domestic Companies Lead Most Categories
Modern Channels Perform Well
Premiumisation Trend Emerges in Segmented Hot Drinks Market
Territory Key Trends and Developments
East China
Mid China
North and North-east China
Northwest China
South China
South-west China
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 9 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 10 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 11 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 12 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 13 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 14 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 15 Retail Sales of Hot Drinks by Region: Volume 2005-2010
Table 16 Retail Sales of Hot Drinks by Region: Value 2005-2010
Table 17 Retail Sales of Hot Drinks by Region: % Volume Growth 2005-2010
Table 18 Retail Sales of Hot Drinks by Region: % Value Growth 2005-2010
Table 19 Foodservice Sales of Hot Drinks by Region: Volume 2005-2010
Table 20 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2005-2010
Table 21 Total Sales of Hot Drinks by Region: Total Volume 2005-2010
Table 22 Total Sales of Hot Drinks by Region: % Total Volume Growth 2005-2010
Table 23 Hot Drinks Company Shares by Retail Value 2006-2010
Table 24 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 26 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 37 Forecast Retail Sales of Hot Drinks by Region: Volume 2010-2015
Table 38 Forecast Retail Sales of Hot Drinks by Region: Value 2010-2015
Table 39 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2010-2015
Table 40 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2010-2015
Table 41 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2010-2015
Table 42 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2010-2015
Table 43 Forecast Total Sales of Hot Drinks by Region: Total Volume 2010-2015
Table 44 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Kraft Foods China Inc
Strategic Direction
Key Facts
Summary 2 Kraft Foods China Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Kraft Foods China Inc: Competitive Position 2010
Nestlé (china) Ltd
Strategic Direction
Key Facts
Summary 4 Nestlé (China) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Nestlé (China) Ltd: Competitive Position 2010
Shanghai Associated British Foods & Beverage Co Ltd
Strategic Direction
Key Facts
Summary 6 Shanghai Associated British Foods & Beverage Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Shanghai Associated British Foods & Beverage Co Ltd: Competitive Position 2010
Shantou Great Impression (group) Co Ltd
Strategic Direction
Key Facts
Summary 8 Shantou Great Impression (Group) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Shantou Great Impression (Group) Co Ltd: Competitive Position 2010
Tenfu Group
Strategic Direction
Key Facts
Summary 10 Tenfu Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Tenfu Group: Competitive Position 2010
Unilever China Ltd
Strategic Direction
Key Facts
Summary 12 Unilever China Ltd Company: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Unilever China Ltd Company: Competitive Position 2010
Vv Group
Strategic Direction
Key Facts
Summary 14 VV Group: Key Facts
Summary 15 VV Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 VV Group: Competitive Position 2010
Zhejiang Xiangpiaopiao Co Ltd
Strategic Direction
Key Facts
Summary 17 Zhejiang Xiangpiaopiao Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Zhejiang Xiangpiaopiao Co Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Fruit/Herbal Tea by Type: % Off-trade Volume 2006-2010
Table 46 Other Tea by Type: % Off-trade Volume 2006-2010
Table 47 Retail Sales of Tea by Category: Volume 2005-2010
Table 48 Retail Sales of Tea by Category: Value 2005-2010
Table 49 Retail Sales of Tea by Category: % Volume Growth 2005-2010
Table 50 Retail Sales of Tea by Category: % Value Growth 2005-2010
Table 51 Tea: Standard Vs Pods 2005-2010
Table 52 Tea Company Shares by Retail Value 2006-2010
Table 53 Tea Brand Shares by Retail Value 2007-2010
Table 54 Forecast Retail Sales of Tea by Category: Volume 2010-2015
Table 55 Forecast Retail Sales of Tea by Category: Value 2010-2015
Table 56 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 57 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 58 Tea: Forecast Standard Vs Pods 2010-2015

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