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Wine - China
Euromonitor International, Jan 2011, Pages: 74
Global wine sales were experiencing slow growth because of the financial crisis, but Chinese wine sales, especially grape wine sales, kept booming and saw robust year-on-year growth. Hence, more multinational brands were entering the Chinese wine market to compete with the domestic brands. According to the Grape Wine Association, imported volume of bottled grape wine from France, Australia and New Zealand increased by 35.8%, 36.1% and 80.2% respectively in 2009.
The Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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