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Bottled Water - USA
Euromonitor International, Feb 2011, Pages: 60
Functional bottled water suffered a decline of 4% in off-trade value sales in 2010, an abrupt decline from the CAGR of almost 40% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a misleading name. The lawsuit contends that the name misrepresents that the beverage is “healthy” and does not mention the high sugar or calorie content. The lawyers for Coca-Cola, owners of the VitaminWater brand, failed to get the lawsuit dismissed but do...
The Bottled Water in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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