|
|
 |
|
Viewing report
|
|
|
|
Coffee - Indonesia
Euromonitor International, Feb 2011, Pages: 31
Despite the developing health and wellness trend, urbanisation and the desire to cram more activities into the daily schedule spurred greater demand for coffee in 2010. The emergence of social media also assisted in boosting coffee sales as young consumers spend more time online outside of office and school hours. Leading manufacturers in coffee invested heavily in marketing and promotional activities in a very competitive environment, boosting consumer interest in and consumption of coffee.
The Coffee in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
