|
|
 |
|
Viewing report
|
|
|
|
Coffee - Italy
Euromonitor International, Feb 2011, Pages: 36
Coffee consumption registered an increase in 2010, following the 2009 flat growth rate in volume terms: the recession did not significantly affect the category and Italians turned out to be unwilling to renounce their coffee treat, neither at home, where the category showed a 2% increase in volume, or outside in bars, where the negative trend moved up to a slight 1% decrease from a much more significant negative growth rate in previous years. It is worth noting that coffee is a very mature...
The Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
