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Coffee - Malaysia
Euromonitor International, Feb 2011, Pages: 27
Coffee enjoyed another strong year thanks to a major contribution from instant standard coffee. The trend of drinking coffee at coffee shops gathered momentum with consumers extending their coffee drinking in outlets to the office and at home. The nostalgic feeling of village type kopitiam was cleverly revamped and repackaged to air-conditioned rooms serving traditional cups of coffee. With the increasing number of Alicafé, Old Town White Coffee, Pak Hainan Lao, Uncle Lim and numerous other...
The Coffee in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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