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Coffee - USA
Euromonitor International, Feb 2011, Pages: 42
The instant coffee niche saw renewed growth of 10% by volume and 15% in current value terms in 2010 after a period of decline and stagnancy over 2000-2009. This was primarily due to the innovation of Starbucks with the launch of its premium instant coffee brand, Starbucks Via Ready Brew, in September 2009. Unlike former instant coffee products, Via Ready Brew uses only high quality Arabica beans in its instant coffee. Throughout 2010, Starbucks has released eight additional varieties of its Via...
The Coffee in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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