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Concentrates - Colombia
Euromonitor International, Feb 2011, Pages: 37
For many years, there were only a few brands of instant tea concentrates in Colombia; Nestea, which is the leader, and the local brand Ice Tea Hindú, which were both well positioned. However, in May 2010, the landscape changed with the entry of a new brand, SunTea from Quala, the leader in powder concentrates. The new player, which offers low-priced products,is expected to posea challenge to the existing companies, as low price is a very attractive factorat a time when consumers are paying more...
The Concentrates in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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