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Fruit/vegetable Juice - Colombia
Euromonitor International, Feb 2011, Pages: 37
The arrival of foreign brandssuch as Del Valle and Jumex to fruit/vegetable juice injected dynamism into the category, both by widening the consumer base and by posing a challenge to local brands, which previously enjoyed a solid position in the category, and caused them to lose ground. In the case of FEMSA with its Del Valle brand,which made a triumphal entryin juice drinks, nectars and fruit-flavoured drinks, it was able to reach a value share of 24% in a short time;just a few steps behindthe...
The Fruit/Vegetable Juice in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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