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Fruit/vegetable Juice - Sweden
Euromonitor International, Feb 2011, Pages: 44
Since Unilever launched the Vie brand in Sweden in 2007 sales of smoothies have exploded and the number of brands has increased rapidly. Manufacturers have managed to position smoothies as healthy products without any additives and full of vitamins. Despite a high price per litre consumers are willing to pay for the healthy benefits. In 2010, smoothies accounted for over 9% of total 100% juice value sales in the off-trade channel, up from a 1% share in 2005. Innocent, Froosh and private label...
The Fruit/Vegetable Juice in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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