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Fruit/vegetable Juice - Sweden

  • ID: 1543153
  • February 2011
  • Region: Sweden
  • 44 pages
  • Euromonitor International
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Since Unilever launched the Vie brand in Sweden in 2007 sales of smoothies have exploded and the number of brands has increased rapidly. Manufacturers have managed to position smoothies as healthy products without any additives and full of vitamins. Despite a high price per litre consumers are willing to pay for the healthy benefits. In 2010, smoothies accounted for over 9% of total 100% juice value sales in the off-trade channel, up from a 1% share in 2005. Innocent, Froosh and private label...

The Fruit/Vegetable Juice in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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Fruit/vegetable Juice in Sweden
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Soft Drinks Sales Increase
Functional Bottled Water Booms
Coca-Cola Drycker Sverige Continues To Lead
Supermarkets/hypermarkets the Largest Channel
Total Volume Sales Expected To Increase
Key Trends and Developments
Functional Soft Drinks Increase in Popularity
Low-calorie Brands Continue Downward Trend
Smoothies Boost Sales
Temporary Launches
Shift Towards Smaller Packaging
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 20 Penetration of Private Label by Category by Value 2005-2010
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Table 30 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 32 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 33 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 36 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 37 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Fountain Salesin Sweden
Trends
Definitions
Summary 1 Research Sources
Åbro Bryggeri Ab
Strategic Direction
Key Facts
Summary 2 Åbro Bryggeri AB: Key Facts
Summary 3 Åbro Bryggeri AB: Operational Indicators
Company Background
Production
Summary 4 Åbro Bryggeri AB: Production Statistics 2010
Competitive Positioning
Summary 5 Åbro Bryggeri AB: Competitive Position 2010
Kiviks Musteri Ab
Strategic Direction
Key Facts
Summary 6 Kiviks Musteri AB: Key Facts
Summary 7 Kiviks Musteri AB: Operational Indicators
Company Background
Production
Summary 8 Kiviks Musteri AB: Production Statistics 2010
Competitive Positioning
Summary 9 Kiviks Musteri AB: Competitive Position 2010
Oatly Ab
Strategic Direction
Key Facts
Summary 10 Oatly AB: Key Facts
Summary 11 Oatly AB: Operational Indicators
Company Background
Production
Summary 12 Oatly AB: Production Statistics 2010
Competitive Positioning
Summary 13 Oatly AB: Competitive Position 2010
Procordia Food Ab
Strategic Direction
Key Facts
Summary 14 Procordia Food AB: Key Facts
Summary 15 Procordia Food AB: Operational Indicators
Company Background
Production
Summary 16 Procordia Food AB: Production Statistics 2010
Competitive Positioning
Summary 17 Procordia Food AB: Competitive Position 2010
Spendrups Bryggeri Ab
Strategic Direction
Key Facts
Summary 18 Spendrups Bryggeri AB: Key Facts
Summary 19 Spendrups Bryggeri AB: Operational Indicators
Company Background
Production
Summary 20 Spendrups Bryggeri AB: Production Statistics 2010
Competitive Positioning
Summary 21 Spendrups Bryggeri AB: Competitive Position 2010
Vitamin Well Ab
Strategic Direction
Key Facts
Summary 22 Vitamin Well AB: Key Facts
Summary 23 Vitamin Well AB: Operational Indicators
Company Background
Production
Summary 24 Vitamin Well AB: Production Statistics 2010
Summary 25 Vitamin Well AB: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2005-2010
Table 39 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2005-2010
Table 40 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2005-2010
Table 41 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2005-2010
Table 42 Leading Flavours for 100% Juice: % Volume Breakdown 2005-2010
Table 43 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2005-2010
Table 44 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2005-2010
Table 45 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 46 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2005-2010
Table 47 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2005-2010
Table 48 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2006-2010
Table 49 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2010
Table 50 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2006-2010
Table 51 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2010
Table 52 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2010-2015
Table 53 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2010-2015
Table 54 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2010-2015
Table 55 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2010-2015

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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