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Other Hot Drinks - Italy
Euromonitor International, Feb 2011, Pages: 35
In 2010, chocolate-based flavoured powder drinks continued to clearly outperform malt-based hot drinks in terms of retail volume and value growth, registering a 4% growth in both terms; performances were instead closer in the on-trade channel where both categories registered volume growth of around 1%. Despite the increasing trend towards healthier food, Italian consumers are still very attached to their traditional consumption patterns and they did not want to renounce buying chocolate-based...
The Other Hot Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Other Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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