Personal Care Appliances - South Africa

Euromonitor International, February 2011, Pages: 54

Hair care appliances sees growth of 9% in volume terms, making it the fastest growing category. Hair extensions and weaves are becoming popular amongst black South Africans. This has influenced the purchase of hair care appliances such as hair dryers, curling irons and hot air brushes. South African culture is hugely influenced by Western culture, with fewer black South Africans keeping their natural hair which is usually short, curly and thick. The recession saw some consumers stepping away...

The Personal Care Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Care Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Personal Care Appliances in South Africa
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Economic Effect on the Consumer Appliances Market
Green Innovations
Local Strikes and Redundancies Pose A Threat To the Consumer Appliances Market
the New Consumer Protection Act
Fifa World Cup An Anti-climax
Key Trends and Developments
Economic Overview and Impact on Consumer Appliances
Local Strikes Have A Negative Impact
the Market Is Going Green
Electricity Versus Alternative Energy Sources
the New Consumers Act
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 11 Sales of Small Appliances by Category: Volume 2005-2010
Table 12 Sales of Small Appliances by Category: Value 2005-2010
Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 15 Company Shares of Major Appliances 2006-2010
Table 16 Brand Shares of Major Appliances 2007-2010
Table 17 Company Shares of Small Appliances 2006-2010
Table 18 Brand Shares of Small Appliances 2007-2010
Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
Amalgamated Appliance Holdings (pty) Ltd
Strategic Direction
Key Facts
Summary 2 Amalgamated Appliance Holdings (Pty) Ltd: Key Facts
Summary 3 Amalgamated Appliance Holdings (Pty) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Amalgamated Appliance Holdings (Pty) Ltd: Competitive Position 2010
Defy Appliances Ltd
Strategic Direction
Key Facts
Summary 5 Defy Appliances Ltd: Key Facts
Company Background
Production
Summary 6 Defy Appliances Ltd: Production Statistics 2010
Competitive Positioning
Summary 7 Defy Appliances Ltd: Competitive Position 2010
Game Stores
Strategic Direction
Key Facts
Summary 8 Game Stores: Key Facts
Summary 9 Game Stores: Operational Indicators
Internet Strategy
Company Background
Chart 1 Game Stores in Century City, Cape Town
Private Label
Summary 10 Game Stores: Private Label Portfolio
Competitive Positioning
Hi-fi Corp
Strategic Direction
Key Facts
Summary 11 Hi-Fi Corporation: Key Facts
Summary 12 Hi-Fi Corporation: Operational Indicators
Internet Strategy
Company Background
Chart 2 Hi-Fi Corporation in Cape town N1 city
Private Label
Competitive Positioning
Summary 13 Hi-Fi Corporation: Competitive Position 2010
Lg Electronics SA Pty Ltd
Strategic Direction
Key Facts
Summary 14 LG Electronics SA Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 LG Electronics SA Pty Ltd: Competitive Position 2010
Nu-world Industries Pty Ltd
Strategic Direction
Key Facts
Summary 16 Nu-World Industries Pty Ltd: Key Facts
Summary 17 Nu-World Industries Pty Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Nu-World Industries Pty Ltd: Competitive Position 2010
Samsung Electronics SA Pty Ltd
Strategic Direction
Key Facts
Summary 19 Samsung Electronics SA Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 20 Samsung Electronics SA Pty Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Personal Care Appliances by Category: Volume 2005-2010
Table 34 Sales of Personal Care Appliances by Category: Value 2005-2010
Table 35 Sales of Personal Care Appliances by Category: % Volume Growth 2005-2010
Table 36 Sales of Personal Care Appliances by Category: % Value Growth 2005-2010
Table 37 Sales of Body Shavers by Format: % Breakdown 2005-2010
Table 38 Sales of Body Shavers by Power Source: % Breakdown 2009-2010
Table 39 Sales of Hair Care Appliances by Format: % Breakdown 2005-2010
Table 40 Company Shares of Personal Care Appliances 2006-2010
Table 41 Brand Shares of Personal Care Appliances 2007-2010
Table 42 Forecast Sales of Personal Care Appliances by Category: Volume 2010-2015
Table 43 Forecast Sales of Personal Care Appliances by Category: Value 2010-2015
Table 44 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
Table 45 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2010-2015

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