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Store Cards In Germany
Euromonitor International, Jan 2012, Pages: 26
42 years after clothes retailer Breuninger had issued the first store card in Germany back in 1959 – back then on paper – store cards still play only a relatively minor role in financial cards in Germany. The number of store cards in circulation surpassed 10 million in 2010, meaning that still only one in six or seven adult Germans carry a store card in their purse or wallet. In 2011, the number of store cards has risen by a further 3%, as it did in 2010.
The Store Card Transactions in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Closed Loop Pre-Paid Card Transactions, Commercial Charge Card Transactions, Commercial Credit Card Transactions, Open Loop Pre-Paid Card Transactions, Personal Charge Card Transactions, Personal Credit Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Store Card Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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