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Tea - Italy Product Image

Tea - Italy

  • ID: 1543266
  • February 2011
  • Region: Italy
  • 36 pages
  • Euromonitor International

Although tea is not part of the Italian tradition, consumers are becoming increasingly accepting of tea and keen to try new types and flavours. The penetration of tea is increasing in Italy, reaching above 60% of the total population in 2010, according to industry sources. In 2010, there is more evident premiumisation of the tea category, whereby consumers look for more variety in tea, appreciating on one side, specialty teas such as white tea or exotic teas, and on the other, being attracted...

The Tea in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Tea in Italy
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Brighter Prospects for On-trade Coffee Sales
Golden Time for Coffee Pods
Demand Is Increasingly Polarised
Environmental and Ethical Issues in Hot Drinks
Off-trade Channel and New Products Forecast To Drive Growth
Key Trends and Developments
On-trade Coffee Sales Weather the Economic Downturn
Coffee Pods Injects Excitement Into the Mature Coffee Category
Increasingly Polarised Demand for Hot Drinks
Health and Beauty Trend Impacts Hot Drinks
the Growing Importance of Sustainable and Organic Hot Drinks
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 14 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Production/import/export Data
Table 25 Imports of Hot Drinks by Sector 2008-2009
Sources
Summary 1 Research Sources
Café Do Brasil SpA
Strategic Direction
Key Facts
Summary 2 Café Do Brasil SpA: Key Facts
Summary 3 Café Do Brasil SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Café Do Brasil SpA: Competitive Position 2010
Coswell SpA
Strategic Direction
Key Facts
Summary 5 Coswell SpA: Key Facts
Summary 6 Coswell SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Coswell SpA: Competitive Position 2010
Crastan SpA
Strategic Direction
Key Facts
Summary 8 Crastan SpA: Key Facts
Summary 9 Crastan SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Crastan SpA: Competitive Position 2010
Kraft Foods Italia SpA
Strategic Direction
Key Facts
Summary 11 Kraft Foods Italia SpA: Key Facts
Summary 12 Kraft Foods Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Kraft Foods Italia SpA: Competitive Position 2010
Lavazza Spa, Luigi
Strategic Direction
Key Facts
Summary 14 Luigi Lavazza SpA: Key Facts
Summary 15 Luigi Lavazza SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Luigi Lavazza SpA: Competitive Position 2010
Nestlé Italiana SpA
Strategic Direction
Key Facts
Summary 17 Nestlé Italiana SpA: Key Facts
Summary 18 Nestlé Italiana SpA: Operational Indicators
Company Background
Production
Summary 19 Nestlé Italiana SpA: Production Statistics 2009
Competitive Positioning
Summary 20 Nestlé Italiana SpA: Competitive Position 2010
Segafredo Zanetti SpA
Strategic Direction
Key Facts
Summary 21 Segafredo Zanetti SpA: Key Facts
Summary 22 Segafredo Zanetti SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 23 Segafredo Zanetti SpA: Competitive Position 2010
Star - Stabilimento Alimentare SpA
Strategic Direction
Key Facts
Summary 24 Star - Stabilimento Alimentare SpA: Key Facts
Summary 25 Star - Stabilimento Alimentare SpA: Operational Indicators
Company Background
Production
Summary 26 Star - Stabilimento Alimentare SpA: Production Statistics 2009
Competitive Positioning
Summary 27 Star - Stabilimento Alimentare SpA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Tea by Category: Volume 2005-2010
Table 27 Retail Sales of Tea by Category: Value 2005-2010
Table 28 Retail Sales of Tea by Category: % Volume Growth 2005-2010
Table 29 Retail Sales of Tea by Category: % Value Growth 2005-2010
Table 30 Tea: Standard Vs Pods 2005-2010
Table 31 Tea Company Shares by Retail Value 2006-2010
Table 32 Tea Brand Shares by Retail Value 2007-2010
Table 33 Forecast Retail Sales of Tea by Category: Volume 2010-2015
Table 34 Forecast Retail Sales of Tea by Category: Value 2010-2015
Table 35 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 36 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 37 Tea: Forecast Standard Vs Pods 2010-2015

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