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Wine - Greece
Euromonitor International, Feb 2011, Pages: 44
In 2010, wine producers were focusing on increasing their presence in the grocery channel and, more specifically, in supermarkets, given the negative performance of sales in the on-trade. The recent economic developments, along with the global economic crisis had a severe impact on the on-trade channel given that uncertainty led consumers to reduce their nights out. In this context, although, traditionally, wine producers were focused on horeca and specialist retailers, currently more emphasis...
The Wine in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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