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North American Mobile Resource Management (MRM) Market - Handset-based Solutions
Frost & Sullivan, Dec 2010, Pages: 112
The handset-based Mobile Resource Management (MRM) market remains extremely dynamic, with distinct evolutionary phases and a still-developing cast of characters. MRM is a major mobile enterprise application category that is largely focused on increasing the visibility and value of field service workers by using GPS and other wireless technologies to locate, track and better manage these remote workers and their tasks. This study examines current market dynamics, analyzes direct customer feedback regarding MRM preferences and plans, provides user and revenue forecasts, and provides a detailed look at the current competitive landscape.
This Frost & Sullivan research service titled North American Mobile Resource Management (MRM) Market - Handset-based Solutions provides initial revenue and user forecasts by channel and country and the results of a 2010 decision-maker survey regarding enterprise preferences and plans. The study also discusses market dynamics and trends, provides profiles of key industry participants, and includes strategic recommendations by MRM stakeholder segment. In this research, Frost & Sullivan's expert analysts thoroughly examine both the U.S. and Canadian markets. Handset-based MRM applications are also known as mobile workforce management solutions, field service automation, or field force management services.
Market Overview
Highly Competitive Handset-based MRM Market to Grow to $2.33 Billion by 2016
Multiple high-impact factors are driving the handset-based mobile resource management (MRM) market toward mass adoption in the U.S. enterprise sector. MRM user feedback points to an impressive return on investment (ROI) that has caught the attention of chief executive officers (CxOs) and department heads. The benefits these solutions confer include reduced paperwork expense, lower overtime and labor costs, higher job completion rates, more accurate billing, and lower fuel costs. The handset-based MRM market is shifting to make room for corporate software vendor heavyweights such as SAP and Oracle. Their sizeable customer bases and willingness to acquire or partner with best-in-class mobility platform vendors make large independent software vendors (ISVs) formidable competitors that are poised to take market share from more established wireless carriers. The North American handset-based MRM market is growing vigorously, with distinct evolutionary phases. “The U.S. is morphing toward what has been labeled as Stage IV – translating into the long-awaited mass adoption phase,” notes the analyst of this research service. “The Canadian market lags behind the U.S. but is also expected to continue experiencing increased interest and deployments.”
Although the market has been progressing steadily, some challenges remain. A sizeable percent of smaller businesses do not see the need for handset-based MRM solutions. For larger businesses, upfront cost concerns can act as a barrier to adoption. Fortunately, both of these challenges tend to be straightforward and addressable. In the case of some small and mid-sized businesses (SMB), the ‘no need' argument is a valid observation, as not every business has mobile workers. However, it seems that lackluster marketing messaging by MRM vendors may also be at play with many other fully qualified – but skittish – SMB prospects. Upfront cost concerns expressed by large and small companies revolve around hardware expense as well as customization and backend integration costs.
MRM channels, application developers, and mobility platform vendors all have a role in neutralizing adoption barriers and stoking growth in the handset-based MRM market. Concerns about initial investment requirements are steadily being addressed as costs are driven out of the required products and support services. In the meantime, a flexible attitude toward pricing also helps. “The Software as a Service (SaaS) hosted model can help allay cost worries, combining the application, data and other components into a monthly per-user price point for any size company,” says the analyst. “However, new mobile devices and professional integration and customization services can be hefty and are typically billed upfront. Vendors and channels must be more willing to offer discounts or waive certain fees in exchange for volume purchases or multi-year contracts.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Mobile workforce management solutions
- Field service automation
- Field force management services
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