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Latin America Telecom Insider / Vol. 3, No 1, Edition 2 - Telefonica and Claro Spice Up Costa Rican Telecom Market
Pyramid Research, Inc, Feb 2011, Pages: 14
Costa Rica is the last country in Latin America to liberalize its mobile market. It has been an attractive marketplace for pan-regional mobile operators due to its relatively low mobile penetration of the population (69% by the end of 2010, compared with 97% for Latin America and 107% for Central America excluding Costa Rica), high GDP per capita (US$7,660 in 2010 versus $8,028 for Latin America and $3,425 for the rest of Central America) and unique characteristics such as a low prepaid subscriber base and low sophistication of data services.
The recent liberalization process was closely followed by all major operators in Central America (America Móvil, Telefónica, Millicom, C&W and Digicel), but interest waned by late 2010 when the auction took place. Long delays in the process, anticipation of a consumer-friendly regulatory framework, expectation of a very competitive environment, tight credit markets to fund the transaction and internal strategic decisions made by operators combined to decrease the interest in bidding for a license for other players. However, the outcome of the auction will result in mobile penetration exceeding 130% by 2015, mostly driven by prepaid subscriptions and mobile broadband. By the same token, we anticipate a rapid migration in the mid- to high-end base toward mobile Internet subscriptions, thus increasing the share of mobile data services over total telecom revenue.
This Insider analyzes the future of the Costa Rican market, now that Claro and Movistar will compete against ICE, in light of what we have seen in other markets where those players participate and how we expect ICE to respond. This report will also examine how consumers will be affected since the market will have just three players and not four as expected. Cases will analyze the success of a state-owned player and other new entrant scenarios in Central America.
Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions
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