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BI for the SMB 2010: Unlocking Hidden Business Insight to Drive Profit
Aberdeen Group, Oct 2010
Most organizations recognize the danger of relying too heavily on 'gut-feel' when it comes to making critical business decisions. As a result these companies increasingly turn to Business Intelligence (BI) tools to provide fact-based insight as a key underpinning of the decision making process.
While the traditional paradigm relegated BI to the most technically inclined and well staffed IT organizations at the enterprise level, companies of all sizes are now discovering ways to equip business users with timely and relevant business insight without having to part with the cost, time, and resources typical of traditional enterprise-level BI implementations. As a result of this evolution, top performers within the SMB sector (small to medium sized business, defined as fewer than 1,000 employees) are leveraging BI to capture and transform more mission-critical data into timely business insight, resulting in substantial improvement in top and bottom line performance.
Best-in-Class Performance
Aberdeen used the following four key performance criteria to distinguish Best-in-Class companies:
- 46% of the organization regularly uses the BI solution, compared with 26% for the Industry Average, and 12% for Laggards
- 78% of BI users have 'self-service' access to BI, compared with 38% at Industry Average companies and 8% at Laggard organizations
- 21% annual increase in aggrevated financial performance, compared with a 6% increase for Industry Average companies and a 10% decrease for Laggards
- 39% annual improvement in sales pipeline efficiency, compared with 9% for the Industry Average and a 4% decline for Laggards
Reasons to purchase:
- Improve Sales Pipeline Efficiency
- Cut Spend per BI User
- Provide Fact-Based Insight
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